Faites défiler le catalogue Costco valable du 01 Juillet 2018 au 31 Août 2018 pour découvrir les dernières offres. Sur les 111 pages du circulaire de la semaine actuelle, vous trouverez les meilleurs produits de la catégorie Hypermarchés et Supermarchés. Si vous tenez à réduire vos dépenses lors de votre prochaine visite chez Costco, n'oubliez pas de consulter l'intégralité des promos de la page 1 à la page 111. Si vous désirez faire des achats astucieux et économiser lors de vos prochaines courses chez Costco, ne manquez pas le dernier catalogue de la semaine, qui propose des prix incroyables et des remises exceptionnelles. Revenez sur Canadian Flyers tous les jours pour ne pas rater les formidables promotions proposées par vos magasins favoris.
TRY THESE tactics to connect withh
guests in the future
Do place sign-up sheets at the
door and other visible spots. In
exchange for opting to receive future
updates, offer guests a free sample or
the chance to win a prize.
e Don't ask for too many details
While visitors may readily provide their
name and email to stay in touch, they
generally won't be interested in filling
out a detailed questionnaire
e Do look for ways to connect in a
timely manner. Consider sending out a
thank-you to let guests know you appre-
Hold an event that lingers in customers' minds ciated their attendance at the event.
e Don't expect immediate sales.
Building a relationship takes time, and
ending out occasional updates or pro-
BY RACHEL HARTMAN
WHETHER IT'S a grand opening or free
Toronto. Don't be afraid to invite others,
workshop, hosting an event offers key ways such as your local Member of Parliament, motions will keep your place of busi-
ness on customers radar. When they
need your product or service, they'll
tointeractwith the community. Those who
attend will learn more about your business
and you'll have the opportunity to create
potentially long-lasting connections
councillor, mayor or a local celebrity
know where to go
Look at logistics
. Do familiarize yourself with
Make a list ofevery possible expense
Canada's Anti-Spam Legislation (fight
ents will surprise and
suggests Ioulia Chtankov
Adwise Marketing & Communications
in Vancouver. This might include food,
drinks, a photographer, entertainment,
advertising, signage, balloons or prizes
Find out if the activities you have planned
require a permit or additional insurance. sure tosendout reminders," advises Kristy
a, founder of
lightyour guests," notes Serena Holmes,
a Costco member and president of Tigris
Events, an event-marketing agency head
media. Also consider advertising in the
local paper or handing out flyers.
quartered in Toronto.
will be remembered.
Define your objective
event is. Are you looking to create aware a Google spreadsheet to record each cost
register for the event, be
ish how much money you can Kvia, a Costco member and planner at
set aside for the event," Chtankova, a
Costco member, tells The Connection. Use
Black Licorice Weddings in Calgary.
e purpose of the
ness of your company or introduce a new
product? Do you want to build loyaltywith
ustomers or showcase a new building?
Setting a goal will guide the choices you
and track the overall spendin
"When it comes to food, don't be
afraid to get creative, points out Holmes
"People love to see new things, whether
it's miniature versions of regular food or
ay, such as
Think about timing
void scheduling your event too close
make when planning.
to the holidays or peak vacation times.
Also consider other local events your ta
get audience may be interested in
food that is served in a unique w
Know your target audience
You might also hire an entertainer,
In addition to reaching current and Once you've chosen a date, "grab a cal- such as a caricaturist, magician or come-
endar and work backward to determine
important deadlines," notes Chtankov
For most events, sending out invitations
two to three weeks in advance is sufficient.
potential customers, you might include
mployees or those involved in a recent
project, says Costco member Maureen
McCabe, founder ofMcCabe Marketingin
dian, to engage with guests.
Offering prizes can als
way: If you run a spa, attendees could win
a beauty basket. At a music school, the
chance to win free voice or piano lessons
Spread the word
could be appealing to guests. c
To let those in your area know about
and Costco.ca carry a the scheduled activities, post informa Rachel Hartman is afreelance writer who
tion regarding the date and time on social
variety of items to prepare for an event.
The Costco Connection