Circulaire Costco - 01 Juillet 2018 - 31 Août 2018 - page 20 - EXPIRÉ

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Circulaire Costco - 01 Juillet 2018 - 31 Août 2018 - Produits soldés - piano, Head. Page 20.
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Faites défiler le catalogue Costco valable du 01 Juillet 2018 au 31 Août 2018 pour découvrir les dernières offres. Sur les 111 pages du circulaire de la semaine actuelle, vous trouverez les meilleurs produits de la catégorie Hypermarchés et Supermarchés. Si vous tenez à réduire vos dépenses lors de votre prochaine visite chez Costco, n'oubliez pas de consulter l'intégralité des promos de la page 1 à la page 111. Si vous désirez faire des achats astucieux et économiser lors de vos prochaines courses chez Costco, ne manquez pas le dernier catalogue de la semaine, qui propose des prix incroyables et des remises exceptionnelles. Revenez sur Canadian Flyers tous les jours pour ne pas rater les formidables promotions proposées par vos magasins favoris.

Produits dans ce circulaire

BUSINESSCONNECTION Collect contact information-the right way TRY THESE tactics to connect withh guests in the future Do place sign-up sheets at the door and other visible spots. In exchange for opting to receive future updates, offer guests a free sample or the chance to win a prize. e Don't ask for too many details While visitors may readily provide their name and email to stay in touch, they generally won't be interested in filling Making me out a detailed questionnaire e Do look for ways to connect in a timely manner. Consider sending out a thank-you to let guests know you appre- Hold an event that lingers in customers' minds ciated their attendance at the event. e Don't expect immediate sales. Building a relationship takes time, and ending out occasional updates or pro- BY RACHEL HARTMAN WHETHER IT'S a grand opening or free Toronto. Don't be afraid to invite others, workshop, hosting an event offers key ways such as your local Member of Parliament, motions will keep your place of busi- ness on customers radar. When they need your product or service, they'll tointeractwith the community. Those who attend will learn more about your business and you'll have the opportunity to create potentially long-lasting connections councillor, mayor or a local celebrity know where to go Look at logistics . Do familiarize yourself with Make a list ofevery possible expense Canada's Anti-Spam Legislation (fight ents will surprise and suggests Ioulia Chtankov Adwise Marketing & Communications in Vancouver. This might include food, drinks, a photographer, entertainment, advertising, signage, balloons or prizes Find out if the activities you have planned require a permit or additional insurance. sure tosendout reminders," advises Kristy a, founder of lightyour guests," notes Serena Holmes, a Costco member and president of Tigris Events, an event-marketing agency head media. Also consider advertising in the local paper or handing out flyers. quartered in Toronto. will be remembered. Define your objective event is. Are you looking to create aware a Google spreadsheet to record each cost . ience that register for the event, be eo ish how much money you can Kvia, a Costco member and planner at set aside for the event," Chtankova, a Costco member, tells The Connection. Use Black Licorice Weddings in Calgary. e purpose of the ness of your company or introduce a new product? Do you want to build loyaltywith ustomers or showcase a new building? Setting a goal will guide the choices you and track the overall spendin "When it comes to food, don't be afraid to get creative, points out Holmes "People love to see new things, whether it's miniature versions of regular food or ay, such as Think about timing void scheduling your event too close make when planning. to the holidays or peak vacation times. Also consider other local events your ta get audience may be interested in food that is served in a unique w nit Know your target audience You might also hire an entertainer, In addition to reaching current and Once you've chosen a date, "grab a cal- such as a caricaturist, magician or come- endar and work backward to determine important deadlines," notes Chtankov For most events, sending out invitations two to three weeks in advance is sufficient. potential customers, you might include mployees or those involved in a recent project, says Costco member Maureen McCabe, founder ofMcCabe Marketingin dian, to engage with guests. Offering prizes can als way: If you run a spa, attendees could win a beauty basket. At a music school, the chance to win free voice or piano lessons Spread the word could be appealing to guests. c THECOSTCOCONNECTION To let those in your area know about and carry a the scheduled activities, post informa Rachel Hartman is afreelance writer who frequen tion regarding the date and time on social variety of items to prepare for an event. The Costco Connection JULY/AUGUST 2018 17

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